Privacy Policy

1. Who We Are

Callivo Ltd is a registered company in England and Wales (Company Number: 17145082), with our registered address at 66 Paul Street, London, England, EC2A 4NA. We operate an online retail store selling new and certified refurbished mobile phones.

If you have any questions or concerns about this policy or our data practices, you can contact us at: info@callivoltd.co.uk or by calling 0208 072 4076.

2. What Personal Data We Collect

We collect the following types of personal data when you interact with our website or place an order:

• Identity data: your name
• Contact data: email address, phone number, delivery address
• Order data: details of products purchased, order history, payment status
• Technical data: IP address, browser type, device information, pages visited, and other usage data collected via cookies
• Communications data: messages or enquiries you send us via email or phone

We do not collect sensitive personal data such as health information, financial account details (payment card data is handled securely by our payment processor and never stored by us), or government-issued identification numbers.

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfil your orders, including delivery and after-sales support
• To communicate with you about your order, including confirmations, updates, and returns
• To respond to enquiries or customer service requests
• To comply with our legal obligations (e.g. record-keeping, fraud prevention)
• To improve our website and user experience based on aggregated usage data
• To send you marketing communications, only where you have given explicit consent

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

• Contract: Processing necessary to fulfil your order and our obligations to you
• Legal obligation: Where we are required to process data by law
• Legitimate interests: For fraud prevention and improving our services, where your rights and interests are not overridden
• Consent: For marketing communications, where you have explicitly opted in

5. Data Sharing

We do not sell your personal data. We may share it with trusted third parties only where necessary:

• Delivery partners — to fulfil your shipment (name and address shared only)
• Payment processors — to handle transactions securely (we do not handle card data directly)
• Legal authorities — where required by law or a court order

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Order data is retained for up to 7 years for accounting and legal compliance purposes. Marketing consent data is kept until you withdraw consent. Technical usage data is typically retained for no more than 12 months.

7. Cookies

Our website uses cookies to improve your browsing experience. These include essential cookies (required for the site to function, such as session and cart cookies) and optional analytical cookies to help us understand how the site is used. You can manage cookie preferences through your browser settings at any time.

8. Your Rights

Under UK data protection law, you have the following rights:

• Right of access — to request a copy of your personal data
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your data (where applicable)
• Right to restrict processing — to request we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for marketing purposes

To exercise any of these rights, please contact us at info@callivoltd.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, loss, or misuse. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your data.